Anand Thaker of IntelliPhi – Machine Learning Competency, Trusting AI and The Three Pillars

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Sales and Marketing Automation Tools mentioned in this episode of Stack and Flow that you can review at G2 CrowdSilverPop, Nudge, DemandBase, TechTarget, Bombora, Tray.io, Segment, Atlassian

In this episode Anand discusses:

  • The requirements for Customer Data Platforms
  • What marketing can learn from other business disciplines
  • In AI think KITT, not The Terminator

The Importance of Machine Learning (ML) Competency in Business

Building Trust with AI from Hacker Noon – “ What have I always told you? Never trust anything that can think for itself if you can’t see where it keeps its brain?”

Get the right software & services for your business when you’re adding to your stack. G2 Crowd has over 225,100+ validated user reviews to help you make smarter decisions.

Winning with Data

The Martec 5000

The 11 Habits of Highly Effective Marketing Technologists

The Three Pillars:

  1. External, Traditional Marketing (the trends, competitive marketplace)
  2. Engagement/Orchestration, Modern Marketing (prospect and customer data/engagement), and
  3. (Internal) Talent and resources

Why setting up the Customer Data Platform (CDP) requires outside data – The CDP Intstitute

Seth Godin and the AltMBAThe Self-Discovery Sprint

Anand on Twitter, LinkedIn, His Website

Permission Markteing, and How to Win Friends and Influence People

MoC – The Everyday Economy w D. Biesel

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John Wall

John Wall

John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes.

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