Greg Fulton of AdRoll – Real Time Bidding, DMPs and Measuring Intent

Listen to the Podcast

In this episode Greg Fulton, VP of Product at AdRoll discusses:

  • How real time bidding works
  • Optimizing toward incremental lift
  • Measuring prospect and customer intent
  • The problem with marketing automation point solutions
John Wall

John Wall

John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes.

Stay Up to Date