Jill Rowley of Marketo – Customer Voyage, B2Boring, and The Engagement Economy

Jill Rowley

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Sales and Marketing Automation Tools mentioned in this episode of Stack and Flow that you can review at G2 CrowdMarketo, Eloqua, Toutapp, Folloze, Bombora, Affinio, Terminus, Engagio

In this episode Jill discusses:

  • The digital and social sales transformation
  • How marketing is lapping sales on the modern buyer
  • Why people come first

Sales 3.0, AA-ISP, Hubpspot Inbound

AI Wrap Up – Emarketer The Segment of One

Computer Vision, Convolutional Neural Networks, Bad Learning, Targeted Adverstising

The Engagement Economy

The Digital and Social Sales Transformation

Avoiding B2Boring, people don’t want to be marketed to, sold or interrupted

AI to personalize at scale

Sales not keeping pace with the modern buyer

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Chief Growth Officer responsibilities and working on Rev Tech

Sales for Life and CEO Jamie Shanks

Board member at Affinio, on Marketing Over Coffee

Jill on Twitter on LinkedIn

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John Wall

John Wall

John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes.

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