Jocelyn Brown of Allocadia – Return on Intent, Business Intelligence, and Attribution

Listen to the Podcast

In this episode Jocelyn talks about:

  • Data supported decision making
  • Why it’s not about ROI
  • Marketing performance management

17:19 Qualaroo helps companies build, manage and analyze feedback campaigns and they’ve been doing it for over 5 years. They reviewed over 120 million responses in their database and pulled out the questions that have received over ten thousand response and at least a 20% response rate. They even separated the questions for marketers and for product owners. Get the guide now at

Why data driven no longer means anything

Eloqua and making the transition to Oracle Marketing Cloud and now at Allocadia

What’s the Allocadia customer stack usually look like?

ERP, CRM, Media Vendors, Agency Tools

Workfront, ComPost, NewsCred, Percolate

Crystal Reports to Business Objects to SAP

Customer success planning,,

Past interview with Sam Melnick

The Future of Retail with Healey Cypher

Find Jocelyn here

Learn more about John and Sean.

Sign up for more at Apple Podcasts (and don’t be afraid to give us a review)

John Wall

John Wall

John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes.

Stay Up to Date