J.J. Kardwell of Everstring – The Dirty Work of Data Quality, Pristine Training Data, and the AI Enhanced Human

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Sales and Marketing Automation Tools mentioned in this episode of Stack and Flow that you can review at G2 Crowd: ThoughtSpot, Everstring, Bombora

In this episode J.J. Talks about:

  • How accuracy is the key to avoiding things that get ugly when they scale
  • Using controls to refine and improve instead of just pushing everything out the door
  • Fit, Intent and Engagement to get to relevant data

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How the Dark Ops of Shadow IT can drive organizations forward

Marketing and Sales tech professionals getting pushed into also doing data science

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The Everstring view of data – massive and always available

The dirty parts of the job – prep, cleaning and normalization

The power of the mind and AI for pristine training data

It doesn’t help if you reduce coverage without solving the accuracy problem

Looking at both fit, intent, and engagement for relevance

Algorithm drift, bias, and other issues on the horizon

Using ML and AI for massive increases in data hygiene

Find J.J. Kardwell on LinkedIn and on Twitter

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John Wall

John Wall

John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes.

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