Isaac talks about the challenge of managing more than 30 tools in their stack, making the sales organization as efficient as it can possibly be, and aligning the stack with the buyer's journey.
Jessica Cross the Head of Customer Lifecycle at AdRoll talks about their stack including Salesforce.com, Marketo, ClearBit, StrikeIron, Outreach, Yesware, Hootsuite and more!
Sean Zinsmeister crafts the positioning, messaging and overall go-to-market strategy for Infer’s next-generation predictive sales & marketing platform.
Once a satisfied Infer customer himself, Sean joined Infer from Nitro where he developed and led an award-winning global marketing operations team.
As a thought leader and accomplished sales & marketing techologist, Sean’s work has been featured by Salesforce, Marketo, Hubspot, Microsoft, Business 2 Community, VentureBeat, and MarketingLand, among others.
Sean holds advanced degrees from Suffolk Sawyer School of Business and Northeastern respectively in strategic marketing and project management.
John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes.
His work has been profiled by Forbes, CBS Evening News, The Associated Press, NECN, The Boston Globe, Boston Herald, DM News, and the Yahoo! Year in Review.
John is also Vice President of Marketing at EventHero. He has held positions specializing in Customer Relationship Management, Marketing Automation and sales support systems at both venture funded and privately held businesses, working with clients such as Microsoft, Oracle, and Salesforce.