Raviv Turner of CaliberMind – Solving Attribution, ABM Failure, and Creating Data Heroes

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Sales and Marketing Automation Tools mentioned in this episode of Stack and Flow that you can review at G2 CrowdCaliberMindBrightfunnelTerminus6SenseZenIQEngagioEventHeroGoogle Analytics 360Trey.ioSegment, LookerDomoTableauBomboraThoughtSpotAdRollLiveRamp (Acxiom)Marketo Lauchpoint

In this episode Raviv talks about:

  • Why ABM is doomed to fail just like predictive
  • Getting scoring right by fixing the data problem
  • The ultimate goal of orchestration

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Sean talks about some of the recent acquisitions – Brightfunnel buys Terminus, 6Sense buys ZenIQ

Lifecycle of the ABM Landscape

J.J. Kardwell of Everstring interview – training the model is the special sauce

Analytics layer, advertising layer and the middleware

Get the right software & services for your business when you’re adding to your stack. G2 Crowd has over 400,000 validated user reviews to help you make smarter decisions. Visit G2 Crowd

Getting Analytics and Predictive right

More solutions means more friction and silos – 20 points on the marketing funnel, plus sales stack, plus customer success stack…

Solving attribution – talking with Chris Mann about Brightfunnel

Making AI invisible, human in the loop, and signal intelligence

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John Wall

John Wall

John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes.

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