Scott Brinker of Martec and Hubspot – Democratizing IT, CX Governance, and the Humans Around the Tools

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This episode is brought to you by G2 Crowd

Sales and Marketing Automation Tools mentioned in this episode of Stack and Flow that you can review at G2 Crowd: Hubspot, Marketo

In this episode Scott discusses:

  • The marketing shift toward CX governance
  • IPaaS making the 100 web based tools infrastructure possible
  • How the human factor is the art that makes the tools work
John Wall

John Wall

John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes.

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