Nick Ezzo of Host Analytics- The Marketing Battleship, Personalization vs. Scale and SaaS for the CFO
Christopher S. Penn of Shift Communications – The AI Power Hour: Artificial Intelligence and Machine Learning
Stella Garber of Trello – A Fully Distributed Global Team, Marketing a Horizontal Productivity Tool, and Kanban vs. Post-its
Jeff Marcoux of Microsoft – Lead Prioritization, Predictive Lead Generation and The Rise of Customer Experience
Allison MacLeod of Rapid7 – 10x Growth, Getting More Sophisticated with Predictive, and Direct Mail!
Linda Cleary of Imperva Incapsula – The Complicated Stack, Corporate AI Strategies, and Preparing for 4X Growth
Carolyn Wellsfry Cheng of Shoretel – Integration, Adoption, Closed Loop Reporting, and Combining Cloud and Location Based Solutions
Justin Norris of Perkuto – The State of B2B Advertising, ABM Making Outbound Cool Again and Extending Marketo
Isaac talks about the challenge of managing more than 30 tools in their stack, making the sales organization as efficient as it can possibly be, and aligning the stack with the buyer's journey.
Jessica Cross the Head of Customer Lifecycle at AdRoll talks about their stack including Salesforce.com, Marketo, ClearBit, StrikeIron, Outreach, Yesware, Hootsuite and more!
Lauren Licata, VP of Marketing at Belly talks about stack and flow in the world of brick and mortar, getting more agile, loyalty programs and more!
Mike Leyden, the VP of Global Inside Sales at Nitro talks about their tool stack and how to deal with the champagne problem of too many leads at the top of the funnel.
Our guest Ray Miller, Senior Marketing Operations Manager at Social Tables, lays out his stack including Salesforce.com, Pardot, Infer, LeanData, Velocify, ZoomInfo and more.
Sean Zinsmeister crafts the positioning, messaging and overall go-to-market strategy for Infer’s next-generation predictive sales & marketing platform.
Once a satisfied Infer customer himself, Sean joined Infer from Nitro where he developed and led an award-winning global marketing operations team.
As a thought leader and accomplished sales & marketing technologist, Sean’s work has been featured by Salesforce, Marketo, Hubspot, Microsoft, Business 2 Community, VentureBeat, and MarketingLand, among others.
Sean holds advanced degrees from Suffolk Sawyer School of Business and Northeastern respectively in strategic marketing and project management.
John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes.
His work has been profiled by Forbes, CBS Evening News, The Associated Press, NECN, The Boston Globe, Boston Herald, DM News, and the Yahoo! Year in Review.
John is also Vice President of Marketing at EventHero. He has held positions specializing in Customer Relationship Management, Marketing Automation and sales support systems at both venture funded and privately held businesses, working with clients such as Microsoft, Oracle, and Salesforce.