Sam Melnick of Allocadia – Foundational Technology and Data, Maturity Models, and AI Enhanced Humans
Allison MacLeod of Rapid7 – 10x Growth, Getting More Sophisticated with Predictive, and Direct Mail!
Isaac Wyatt – Exploring the Outer Perimeter of Sales & Marketing
Isaac talks about the challenge of managing more than 30 tools in their stack, making the sales organization as efficient as it can possibly be, and aligning the stack with the buyer's journey.
Jessica Cross – Aligning the Stack with the Customer Lifecycle
Jessica Cross the Head of Customer Lifecycle at AdRoll talks about their stack including Salesforce.com, Marketo, ClearBit, StrikeIron, Outreach, Yesware, Hootsuite and more!
Lauren Licata of Belly – Optimizing the Stack for Brick and Mortar Prospects
Lauren Licata, VP of Marketing at Belly talks about stack and flow in the world of brick and mortar, getting more agile, loyalty programs and more!
Mike Leyden of Nitro – Managing and Scoring an Overwhelming Number of Leads
Mike Leyden, the VP of Global Inside Sales at Nitro talks about their tool stack and how to deal with the champagne problem of too many leads at the top of the funnel.
Ray Miller of Social Tables – Adding New Tools to Leverage the Rest of the Stack
Our guest Ray Miller, Senior Marketing Operations Manager at Social Tables, lays out his stack including Salesforce.com, Pardot, Infer, LeanData, Velocify, ZoomInfo and more.
Hosts
Sean Zinsmeister
Head of
Product Marketing
As a thought leader and accomplished sales & marketing technologist, Sean’s work has been featured by Salesforce, Marketo, Hubspot, Microsoft, Business 2 Community, VentureBeat, and MarketingLand, among others.
Sean holds advanced degrees from Suffolk Sawyer School of Business and Northeastern respectively in strategic marketing and project management.
John J. Wall
co-host at Marketing Over
Coffee and VP of Marketing
John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes.
His work has been profiled by Forbes, CBS Evening News, The Associated Press, NECN, The Boston Globe, Boston Herald, DM News, and the Yahoo! Year in Review.
John is also Vice President of Marketing at EventHero. He has held positions specializing in Customer Relationship Management, Marketing Automation and sales support systems at both venture funded and privately held businesses, working with clients such as Microsoft, Oracle, and Salesforce.